About me
Charles Drouin is a co-founder of Tulipes & Co, a specialist corporate media company launched in 2002. He has overseen the growth of the company from being a small start-up to its current position where it is now an established and well-regarded player in the French market.
Tulipes & Co has become the strategic corporate communications partner for a growing number of blue-chip companies. These include Allianz, AXA, Areva, ALSTOM, BNP Paribas, Daikin, EDF, Eurovia, Fenwick, Armée du Salut, Galeries Lafayette, GDF Suez, Groupama, Groupe La Poste, L’Oréal, Michelin, Nexity, Orange, RATP, Sanofi, Servair, SNCF, Société Générale, Sodexo, Suez, TotalEnergies, VINCI…
The purpose: produce creative and meaningfull media to build a more Human and sustainable world. And start this construction by the way we work together.
The world is changing quickly, and the availability of images is growing very fast.
To differentiate itself, Tulipes & Co is focussed on two key ideas.
Firstly, to produce films that are original and surprise, to make a real impact on the audience. We do this exploiting our understanding of motion design, 3-D animation, documentary, fiction, web-documentary, learning through e-games, or other creative forms.
Secondly, never lose sight of the target audience, what it wants, and the tone with which it likes to be spoken.
People think that the French business culture is conservative; we want to break the mold.
Tulipes & Co has won a number of prizes – in fact, more than 150 prizes in 20 years.
In the last two years, we have won 30 prizes – more than any other company in France. These were won at different festivals, including Cannes Corporate Media Awards.
Charles’ success at Tulipes built on his previous experience as a freelance in television for fiction, documentaries, and animations (including 3-D). He also has significant technical experience working with laboratories. He launched his career when he was a student at ESEC, a school specializing in documentary film-making.
In all of this, Charles has been following a family tradition. His mother was a producer, and his father a senior HR director. This gave Charles his life-long love of documentary-making, but with a real yearning to understand what businesses want, particularly in terms of how to bring out the best in their staff.
The world of business and the world of creativity sometimes don’t talk easily to each other. Charles has made it his professional mission to provide a bridge between them. He has put together a small, dynamic team that is similarly motivated by this goal. Everybody shares a genuine curiosity for new designs and new ways of making an impact on the target audience.